Sunday, April 28, 2024

What Is A 'Mojo Dojo Casa House?' The Meaning Of The Viral 'Barbie' Movie Meme Explained

mojo dojo casa house meaning

Gerwig described the boardroom as "a six-year-old girl's pink and fluffy heart" in the movie's script. The playful atmosphere emphasizes the childlike qualities of the executives who fill it. If you're eager to analyze it further, get more insight into the vibrant set design and its contrasting black-and-white cubicle set here.

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Her expertise lies in PlayStation, single-player games such as Assassin's Creed, and anything Batman-related. This is one Barbie-inspired meme that will get a lot of mileage in the weeks and months ahead. We’ll give you one guess as to what these undisclosed people might’ve had in common.

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Barbie Is Everything. Ken Is Everything Else. - The Atlantic

Barbie Is Everything. Ken Is Everything Else..

Posted: Fri, 28 Jul 2023 07:00:00 GMT [source]

The sets are smaller than human size.

The Kens have taken over the Dreamhouses and turned them into these bizarre spaces, reflecting a distorted view of reality. Meanwhile, Ken learns about patriarchy and feels respected for the first time. He returns to Barbieland before Barbie does and persuades the other Kens to take over. The Kens indoctrinate the Barbies into submissive roles, such as agreeable girlfriends, housewives, and maids. Barbie arrives and attempts to convince the Barbies to be independent again.

Ryan Gosling and Greta Gerwig on how Ken became the subversive center of ‘Barbie’

Mojo Dojo Casa House or Welcome to My Mojo Dojo Casa House refers to a series of memes inspired by the 2023 Barbie movie, referencing a scene in the film in which Ken takes over the Barbie Dreamhouse and rebrands it as the Mojo Dojo Casa House. When Ken takes over the Dreamhouse, though, it largely loses its right to being called a "dream house" at all. Ken turns the house into a bit of a bachelor pad and deems it the "mojo dojo casa house," a nonsensical name considering "casa" means "house" in Spanish.

mojo dojo casa house meaning

The Kens twist each other’s nipples, sword fight with lacrosse sticks and fire off suction-cup arrows — one of which Gosling pulls off his pec in wounded disbelief. The whole scene is vibrant, goofy pandemonium — these are toys fighting each other with toys! — but the actors all play it straight, as if these Kens are ready to end lives and lose their own. Ferrera, who co-stars in ‘Barbie’ as Gloria, a lifelong admirer of the doll, delivers a rousing speech about womanhood in the film. At one point in the Barbie movie, Ken, played by Ryan Gosling, takes over the Barbie Dreamhouse. The ultra-pink Barbie Dreamhouse is one of the most recognizable pieces of Barbie imagery and features prominently in the movie.

Century City cafe serving up limited time Barbiecore-inspired menu

Meanwhile, Gosling’s Ken continues his melancholic monologue about his purpose and self-worth, now to a more upbeat rhythm. “I wanna know what it’s like to love, to be the real thing,” he sings, with a hunger in his eyes. Upon his return, then, Barbieland’s women-favoring power dynamic places the men in all positions of power, and Barbie’s Dreamhouse gets transformed into Ken’s Mojo Dojo Casa House. Interestingly enough, Ken learns a few lessons while interacting with humanity, specifically about patriarchy and horses. It doesn’t take long for Barbie’s beau to conclude that Barbieland could do with a bit of patriarchy. As it turns out, Greenwood and Spencer came at this project with a specific reference point in mind—the pop artist Richard Hamilton’s 1956 collage Just what is it that makes today’s homes so different, so appealing.

So it’s no surprise that when Barbie (Margot Robbie) and Ken go to the real world and he starts to notice that men are treated much, much differently there, he starts to have an awakening. The memes often include a pop culture reference or an image of an unappealing property seen in another movie or TV show. This treehouse was replicated from the toy, which was the doll Chelsea's treehouse. If you thought the Barbie Land lettering in the film was just a cute design introductory to the fantasy world, you didn't look close enough.

mojo dojo casa house meaning

Do Barbies Dream of Plastic Sheep? - The Reader - The Reader

Do Barbies Dream of Plastic Sheep? - The Reader.

Posted: Fri, 21 Jul 2023 07:00:00 GMT [source]

The scene became a fast favorite among fans of the movie and spread to social media over the following days. As expected, a meme inspired by Ken’s home is already dominating social media. Just days after Barbie’s release, Twitter user Dr. Sean Travers tweeted, “Take him to the mojo dojo casa house,” complete with a photo of the yellow pyramid building from Midsommar. Since the movie's premiere, the idea of a mojo dojo casa house has spread across social media through memes. Some of the most popular memes show a house, room, or building from another show, movie, or media property and label it a mojo dojo casa house. The rooms and buildings shown are not exactly the nicest places, playing off the tackiness of Ken's bachelor pad in the movie.

"It's very interesting because everybody says, Oh my God, it's just like a dream house I used to have," Greenwood says. "And you go, Well, maybe that's what it feels like, which is good, but it's not a dream house. It's the feeling of a dream house." After ‘Barbie’ breaks a Monday ticket record, industry analysts predict how well that film and ‘Oppenheimer’ will perform this weekend. ” Gosling suddenly shouts with the conviction of Mel Gibson in “Braveheart” or Russell Crowe in “Gladiator.” The two sides charge toward each other screaming, with their weapons held high.

And yet it’s an absolute showstopper, one as ridiculous as it is ideologically ambitious and visually astute. Like the powerful monologue America Ferrera delivers about the impossibilities of being a woman, this five-minute sequence is an empathetic acknowledgment of the pressures put on men to (literally) perform their masculinity, often to toxic lengths. Another Twitter user (or X user) evoked the meme to poke fun at the website’s recent rebranding. “Returning to Barbieland to find the Dreamhouse has become the Mojo Dojo Casa House,” Lillian Crawford captioned a post featuring side-by-side pictures of the Twitter and X logos. And given the number of people who’ve ventured through Barbieland on the big screen, it should come as no surprise that memes inspired by the movie are already making the rounds.

Like the Mojo Dojo Casa House, the collage is a dissonant amalgamation of imagery, all slapped together around the image of a nude muscle man who is holding a big, orange lollipop in front of his junk. The “Barbie” production team explains how they made Barbie Land so appealing—and their biggest inspiration as they buried it under a pile of TVs. The term "Mojo Dojo Casa House" has recently become a viral sensation, thanks to the new Barbie movie. This concept has captured the imagination of fans and has even sparked a TikTok trend. But what exactly is Mojo Dojo Casa House, and why has it become such a phenomenon?

Barbie[a] is a 2023 fantasy comedy film directed by Greta Gerwig from a screenplay she wrote with Noah Baumbach. Based on the eponymous fashion dolls by Mattel, it is the first live-action Barbie film after numerous animated films and specials. It stars Margot Robbie as the title character and Ryan Gosling as Ken, and follows them on a journey of self-discovery through both Barbieland and the real world following an existential crisis.

Over the following days, people began posting further memes about the Mojo Dojo Casa House, often depicting various houses as the Mojo Dojo Casa House or referencing it in another way. On July 23rd, 2023, Twitter[3] user @atotalposer posted a Star Wars meme referencing the house, garnering over 11,000 likes in two days (shown below, left). Later that day, Twitter[4] user @mishricci posted a meme that gained over 92,000 likes in two days (shown below, right). After arriving in Venice Beach, Barbie punches a man after he gropes her. Alarmed by the dolls' presence in the real world, the CEO of Mattel orders their recapture. Barbie tracks down her owner, a teenage girl named Sasha, who criticizes Barbie for encouraging unrealistic beauty standards.

He discovers that in the real world, not everything is run by women. In Barbieland women control government, the Supreme Court, and the world essentially revolves around them, while the Kens get table scraps. Ken is so in awe of the patriarchy, he brings it back with him from the real world and soon Barbieland is barely recognizable. Ken stays behind in Barbie Land and Barbie decides to live her life in the real world. However, the habitant seems to be unaware when hosting other people. Fans are using the phrase and sharing photos and videos of when things are changed to something worse than before, or used to described something/a house-like structure as less than.

Gloria expresses her frustration with the conflicting standards women are forced to follow in the real world. I’m off to drink my brewski beers and ride a horse over to my boy’s mojo dojo casa house now. Maybe jam out to some Rob Thomas tunes and talk about how awesome the patriarchy is while we watch The Godfather. I wish the movie had taken this allegory a bit further and really had the Barbies reckon with their matriarchy. As a parallel to our patriarchy, it could have been super effective. Instead, the movie leaned heavily on ham-fisted exposition about how hard it is to be a woman, and dragged out every stereotype in the book to relentlessly drive home the point.

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